What It Is

Price Drop automation alerts shoppers when a product they recently viewed, carted, or wishlisted goes on sale.

It leverages discount psychology to re-engage high-intent shoppers who were waiting for the right moment to buy.

Example Message

MMS with product image (SMS fallback if not supported):

“Good news—{{product_name}} just went on sale! Shop it now while your size is still available: {{product_url}}.”

Best-Practice Default Settings

• Message Type: MMS with product image (preferred); SMS fallback if image not available
• Timing: Immediate when the price drop occurs

Inclusions

• Customer browsed, carted, or wishlisted the product within the last 30 days
• User is identified and opted in
• Product is in stock

Suppressions

• If an order has been placed within the last 7 days
• Do not resend for minor reductions (<10%)
• Quiet hours: 8 PM–8 AM local (messages queued until morning)

Product Logic

• Sends for the specific product the shopper interacted with that has dropped in price

Frequency Controls