What They Are

Order & Fulfillment triggers send customers real-time updates on their purchase status. These messages build trust, reduce “where is my order?” support tickets, and keep the post-purchase experience positive.

1. Shipping Confirmation

Example Message

“Good news—your order is on the way! 🚚 Track it here: {{tracking_url}}.”

Best-Practice Default Settings

• Message Type: SMS (transactional)
• Timing: When Shopify order status changes to “Shipped”
• Inclusions: All shipped orders with tracking number
• Suppressions: None (always send)
• Product Logic: Include tracking link, carrier name if available
• Frequency Controls: 1 per shipment (if order is split into multiple shipments, each sends)

👉 Why It Matters: Keeps customers updated, reduces “where is my order?” tickets, and builds excitement.

2. Delivery Confirmation

Example Message

“Delivered! Your order has arrived. Let us know if you have any questions!”

Best-Practice Default Settings

• Message Type: SMS (transactional)
• Timing: When carrier marks status as “Delivered”
• Inclusions: Orders confirmed as delivered by carrier