What It Is

Abandoned Checkout automation follows up with shoppers who started the checkout process but did not complete their order.

This is the highest-intent recovery flow — the customer already signaled strong purchase intent but didn’t finalize payment.

Example Message

MMS with product image (SMS fallback if not supported):

“Almost there—your checkout is still open. Complete your order now and we’ll take care of the rest: {{customer_cart_url}}.”

Best-Practice Default Settings

• Message Type: MMS with product image (preferred); SMS fallback if image not available
• Timing: 45–60 minutes after checkout started but not completed

Inclusions

• Checkout initiated
• User is identified and opted in
• Product(s) are in stock

Suppressions

• If an order has been placed within the last 7 days
• Quiet hours: 8 PM–8 AM local (messages queued until morning)

Product Logic

• Displays the first item from checkout

Frequency Controls

• Max 1 message per checkout event