What It Is

Abandoned Cart automation sends a reminder to shoppers who added products to their cart but did not complete checkout.

It recaptures high-intent customers who often just need a timely nudge to finish their purchase.

Example Message

MMS with product image (SMS fallback if not supported):

“Your favorites are still in your cart. Complete your purchase now before they sell out: {{product_url}}.”

Best-Practice Default Settings

• Message Type: MMS with product image (preferred); SMS fallback if image not available
• Timing: 30 minutes after cart abandonment

Inclusions

• Cart contains at least one product
• User is identified and opted in

Suppressions

• If an order has been placed within the last 7 days
• Quiet hours: 8 PM–8 AM local (messages queued until morning)

Product Logic

• Features the most recently added item (or the first item if multiple in cart)

Frequency Controls

• Max 1 message per cart event

Priority Logic