What It Is

Abandoned Browse automation sends a reminder to shoppers who viewed a product detail page but didn’t add to cart, checkout, or purchase.

It re-engages window shoppers and drives them back while the product is still fresh in their mind — often converting casual interest into a sale.

Example Message

MMS with product image (SMS fallback if not supported):

“{{product_name}} is still available, but popular styles move fast. Take another look before it’s gone: {{product_url}} 👀”

Best-Practice Default Settings

• Message Type: MMS with product image (preferred); SMS fallback if image not available
• Timing: 60 minutes after the last product view

Inclusions

• Customer viewed a product detail page (PDP)
• User is identified and opted in
• Product is in stock

Suppressions

• If an order has been placed within the last 7 days
• Quiet hours: 8 PM–8 AM local (messages queued until morning)

Product Logic

• Sends featuring the most recently viewed product

Frequency Controls

• Max 1 message per product per 7 days (cooldown window)